The announcement of the new KODAK FLEXCEL NX Ultra Solution is hot off the press, and we’ve created a unique scratch-off game ticket as a fun way to illustrate the benefits of the NX Ultra technology.
The scratch-off game ticket business is booming. In the lottery market, annual scratch ticket sales grew 24% worldwide from 2010 to 2015, according to La Fleur World Lottery Almanac, and in 2016 annual scratch ticket sales rose by 7.4% in the United States alone.
Did you know that most scratch-off instant win lottery tickets are printed using flexo? Printing the tickets is a very complex and highly secure process, naturally. Winning tickets can be more valuable than banknotes, and gaming companies go to great lengths to add multiple security features, including high opacity layers to prevent ‘see through’ of winning information. Flexography is the ideal print process for the job. It can provide the high-quality graphics and multiple security layers required in a single inline production process that transforms roll-fed cardstock into final cut and finished tickets. Printing presses can have more than 20 print stations and are typically longer than a football field. That’s a lot of substrate, ink and printing plates!
This demanding application is an ideal fit for the new flexographic plate solution from Kodak. FLEXCEL NX Ultra provides printers with a top performing plate that can produce the high impact designs that instant-win lottery companies need in order to tempt consumers into playing games on impulse, and equally important, the new solution can produce a press-ready plate in less than an hour and is capable of consistent, high volume production to ensure that those large, expensive presses are not standing idle.
One such printer is IGT (International Gaming Technology) in Lakeland, Florida who partnered with Kodak to beta test the new technology. They’ve now moved FLEXCEL NX Ultra Plates into their full production process – and kindly agreed to support our global product announcement with a unique ticket that will be used by the Kodak flexo team at various industry events over the coming months. The clever design is both a print sample (it was printed with FLEXCEL NX Ultra plates, of course!) and a fun way to learn about the product benefits. Reveal symbols that illustrate the 3 key attributes:
- Award-winning FLEXCEL NX print performance
- High speed platemaking
- Solvent-free, VOC-free process
and win a prize!