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Agile thinking in packaging brand design


Brand owners are leading the way – transforming packaging design – with great ideas at Brand Packaging’s Packaging That Sells Conference. As part of our ongoing initiative to raise awareness and enable greater design freedom for leading brands through differentiated flexographic printing technology, Kodak sponsored keynote speaker Peter Borowski, Head of PepsiCo Nutrition Design.

Borowski shared PepsiCo’s approach to agile thinking that led to a packaging redesign of the iconic Quaker Oats brand and their new LIFEWTR premium bottled water brand to showcase creativity to delivering impactful designs.

Sit back, “Don’t Forget the Snacks,” and watch Peter’s insightful PepsiCo presentation: