Stories
Insight from industry experts, experiences from print providers on the ground, views and opinions from brands, buyers and beyond – we tackle the big issues and themes in packaging print and share the stories worth telling.
- Stories
Flexo trends and responses in crisis – a global round-up
As the response to the Covid-19 pandemic continues to evolve around the world, we’ve put together a list of recommended reading and watching from the global flexo and packaging industry to help with your own response and keep you informed.
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Online training success
Miraclon’s Latin America team has taken the opportunity to help KODAK FLEXCEL NX users in lockdown, providing training direct to customers and partners wherever they are.
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At home on the range
From plant-based to protein-packed, supersized and single-scoop, changing consumer tastes are driving brands to diversify their product ranges, offering greater variety and more flavours. While this adds complexity to the job of producing all the packaging, printers are actually thriving, thanks to the latest flexo innovations…
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Why brands love flexo
Over the past three months we have been focusing on how packaging print providers can meet brands’ needs. From our discussions with brands, industry organizations, analysts and award winning print customers, here are the top ten things we learned about why brands love flexo:
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Why brands love promo, with Packaging Collective’s Sanjay Patel
We caught up with Sanjay about relevance, risk, and the perils of promo print procurement for brands...
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How contrast is the key to promo print success
When UK-based InterFlex was tasked with printing a high impact promotion, operations director Mike Adams knew striking contrast would be the key to success. Here he shares how flexo helped him turn a tricky brief into an award-winner.
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How predictable + versatile = winning at promo print
Stefano d’Andrea has been working in flexo since 1989. These days he’s a flexographic process trainer and consultant, as well as technical expert for FTA-Europe and Atif, European and Italian flexographic technical associations, so who better to tell us why flexo is the perfect print process for limited edition packaging?
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The power of promo
Whether it’s movie tie-ins, Christmas campaigns or limited edition luxury, promotions can provide a massive boost for brands – but they demand a lot from their printers too. Luckily, flexo is stepping up…
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Dr. John on brand
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Brand talk with Ken McGuire
Procter & Gamble’s Ken McGuire knows brands. And what they need. He talks start-up mentality, the power of packaging, sustainable thinking and what's next on brands' radars...
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Common ground: What big and small brands need from packaging print
The shop shelf is tough won territory and brands of all sizes are keen to stand out. So what are their plans for maximum impact and how can flexo help them win?
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Why thinking beyond the tech is key to achieving award-winning flexo
Four award-winning packaging professionals share their secrets...