Stories
Insight from industry experts, experiences from print providers on the ground, views and opinions from brands, buyers and beyond – we tackle the big issues and themes in packaging print and share the stories worth telling.
- Stories
Why brands love flexo
Over the past three months we have been focusing on how packaging print providers can meet brands’ needs. From our discussions with brands, industry organizations, analysts and award winning print customers, here are the top ten things we learned about why brands love flexo:
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Why brands love promo, with Packaging Collective’s Sanjay Patel
We caught up with Sanjay about relevance, risk, and the perils of promo print procurement for brands...
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How contrast is the key to promo print success
When UK-based InterFlex was tasked with printing a high impact promotion, operations director Mike Adams knew striking contrast would be the key to success. Here he shares how flexo helped him turn a tricky brief into an award-winner.
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How predictable + versatile = winning at promo print
Stefano d’Andrea has been working in flexo since 1989. These days he’s a flexographic process trainer and consultant, as well as technical expert for FTA-Europe and Atif, European and Italian flexographic technical associations, so who better to tell us why flexo is the perfect print process for limited edition packaging?
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The power of promo
Whether it’s movie tie-ins, Christmas campaigns or limited edition luxury, promotions can provide a massive boost for brands – but they demand a lot from their printers too. Luckily, flexo is stepping up…
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Dr. John on brand
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Brand talk with Ken McGuire
Procter & Gamble’s Ken McGuire knows brands. And what they need. He talks start-up mentality, the power of packaging, sustainable thinking and what's next on brands' radars...
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Common ground: What big and small brands need from packaging print
The shop shelf is tough won territory and brands of all sizes are keen to stand out. So what are their plans for maximum impact and how can flexo help them win?
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Why thinking beyond the tech is key to achieving award-winning flexo
Four award-winning packaging professionals share their secrets...
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5 ways FLEXCEL NX can change how you print
When FLEXCEL NX launched in 2008, we knew the technology had the potential to change the game. But it was printers and pre-press specialists who soon showed what it was really capable of. Winners from the Global Flexo Innovation Awards showcase five different benefits of FLEXCEL NX TECH.
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Lightbulbs, ice cream and the evolution of a brand
Branding is important, whether you’re a start-up just coming to market or an established business rebranding to freshen things up. Here we explain how we found ours...