Power Tool: Why ECG delivers for brands’ fast-changing needs, with PMC’s Paul Baker
The global Covid-19 pandemic has slowed FMCG brands’ drive to diversify their product ranges – because they’re struggling to meet record demand. But they still need their packaging to be printed in shorter runs, more flexibly, and still with quality that leaps off the shelf. This is where ECG comes in, says PMC’s Paul Baker. We asked him to tell us more…
Trends in packaging: the view from the aisles
At Miraclon, we dedicated the first quarter of the year looking at the impact that changing consumer habits are having on packaging print. Now, several months into the response to the Covid-19 pandemic, we've returned to these themes to see how consumer habits have been affected...
At home on the range
From plant-based to protein-packed, supersized and single-scoop, changing consumer tastes are driving brands to diversify their product ranges, offering greater variety and more flavours. While this adds complexity to the job of producing all the packaging, printers are actually thriving, thanks to the latest flexo innovations…
Why brands love flexo
Over the past three months we have been focusing on how packaging print providers can meet brands’ needs. From our discussions with brands, industry organizations, analysts and award winning print customers, here are the top ten things we learned about why brands love flexo:
Why brands love promo, with Packaging Collective’s Sanjay Patel
We caught up with Sanjay about relevance, risk, and the perils of promo print procurement for brands...
How contrast is the key to promo print success
When UK-based InterFlex was tasked with printing a high impact promotion, operations director Mike Adams knew striking contrast would be the key to success. Here he shares how flexo helped him turn a tricky brief into an award-winner.
How predictable + versatile = winning at promo print
Stefano d’Andrea has been working in flexo since 1989. These days he’s a flexographic process trainer and consultant, as well as technical expert for FTA-Europe and Atif, European and Italian flexographic technical associations, so who better to tell us why flexo is the perfect print process for limited edition packaging?
The power of promo
Whether it’s movie tie-ins, Christmas campaigns or limited edition luxury, promotions can provide a massive boost for brands – but they demand a lot from their printers too. Luckily, flexo is stepping up…
Brand talk with Ken McGuire
Procter & Gamble’s Ken McGuire knows brands. And what they need. He talks start-up mentality, the power of packaging, sustainable thinking and what's next on brands' radars...
Common ground: What big and small brands need from packaging print
The shop shelf is tough won territory and brands of all sizes are keen to stand out. So what are their plans for maximum impact and how can flexo help them win?